Corporate branding through office design?

Corporate branding through office design – tl;dr

• The office’s design is the main physical outlet through which corporate branding can be physically realized.

• A thoughtful, branded office can attract talent, signal an innovative approach to business and technology, and build your reputation to thought-leading collaborators, journalists, investors, and the like by communicating a coherent, proficient approach.

• Color schemes, furniture and layout, signage, lighting, materials, decor, technology integration, and soundscapes are the main elements of office branding.

You can only make a first impression once. The office’s design is as important as a logo.

The office is a physical representation of organizational identity. When a client or employee visits, the environment they meet says volumes. It colors their perception permanently. Atmosphere alone can convey competence, leaving a more indelible impression than any purpose statement.

The office showcases corporate identity.

It is a tangible embodiment of your company’s DNA — a concrete avenue through which employers physically express and experience it. While hybrid working is largely virtual, the office is where a team co-creates their spirit in real-time. It is where company essence is expressed and enjoyed.

What does a welcoming workplace say about its company? Commitment to inclusivity.

People feel accepted and valued in a welcoming workplace. Wellness and opportunities for personal growth are treasured. Employee-centrism is clear. Dialogue, feedback, and ideas flow nicely in inclusive spaces. People feel not only inspired but safe sharing their thoughts.

In one phrase, a welcoming workplace sets the right tone. It puts employees in a positive state of mind every morning. And new hires, it puts them at ease, helping them feel sure of being candid and creative as they learn the ropes of their new job. For example a pod like hushMeet makes the shy or soft-spoken feel just fine sharing

– says Mateusz Barczyk, Senior Brand Manager, Hushoffice.

Did you know roughly 15-20% of the population is highly sensitive to sensory input, like office noise? Check it out: How to support highly sensitive people (HSPs) in your office.

Good office design attracts talent.

Most applicants would turn down a job if they didn’t like its office. Whether your layout is open, zoned, or both, it can align with desired work patterns and values seamlessly for maximum appeal. This helps applicants grasp and connect with your brand to discern whether they are a good fit.

Indeed, the office’s set-up can turn talent away. So conversely, it can be a powerful allure, too, winning the best of the best when done with thought and care. Consider our hushHybrid acoustic video call pod as a single example of an office solution that always piques interest. What does the feature of such a pod in the layout symbolize? Firstly, resolve to provide refuge from office noise. After all, high-quality pods are perfect sanctuaries for uninterrupted work or rest. A pod like hushHybrid also indicates the employer’s readiness for hybrid needs, for making conference calls easy and natural. It’s a hit because it’s modern not only in functionality but in form — it looks ultra-contemporary, showing future-forwardness, attracting anyone who wants to work for or with a visionary team

– says Mateusz Barczyk, Senior Brand Manager, Hushoffice.

Read more on this topic: Using the office to attract (and retain) talent.

The office can signal an innovative approach to business and technology.

This signal must be strong, as today’s candidates are drawn to innovation. In fact, 69% of US workers would leave their job for a more innovative company. Furthermore, in a rivalrous landscape, your office set-up and ambiance can set you apart from competitors, making you stand out to clients.

By integrating the latest technology and fashioning truly collaborative spaces, you exhibit adaptability and efficiency through your workplace. Knowing that 89% of employees want restorative spaces in the office, the use of secluded work pods like hushHybrid or biophilic elements are two of infinite simple ways to promote employee well-being while also demonstrating your devotion to it. Ultimately, you can realize your brand on the physical plane loud and clear through such timely and holistic solutions

– adds Mateusz Barczyk, Senior Brand Manager, Hushoffice.

The office can build your rep to thought-leading collaborators, journalists, and the like.

An integrated, elegant office reflects thoughtfulness, attention to detail. It shows proficiency and can inspire confidence. Finished with acoustic meeting booths like hushAccess.L that guarantee speech privacy, it can also nurture trust from the most selective of high-takes clients.

It’s about designing great experiences for employees and visitors.

Which starts at the front door. An inviting lobby: warm light, solid wayfinding, and a locker unit for quick, safe storage of personal things. Currently, only 43% of workplaces have effective spaces and great workplace experiences. ⅓ have neither. So, positively, there is much room for improvement!

Office design is an outlet through which you can walk the talk.

Branding is who you are. The office clarifies this, materializing it. Through user-first Hushoffice pods, a commitment to balanced productivity is materialized; through natural fabric, biophilia; through on-brand colors, belonging. The details put into practice what you preach in core values.

The office can showcase your offerings.

Show don’t tell, goes the old adage. Whether you manufacture lighting or cloud-based solutions, there are creative ways to integrate your offerings into your workplace, putting them proudly on display for new employees, clients, and investors to experience first-hand.

Carefully thought out colors, fabrics, and finishes.

Tones and fibers have a language of their own. While one hue splinters focus by overstimulating the neurodivergent, another strengthens it, cocooning the most sensory-sensitive in a nice wavelength of light. While synthetic fibers can disjoint the bond with nature, organic ones can heal it.

Furniture; underrated branding heroes.

Indeed, the ergonomic desks, hotdesk benches, and private pods in your workplace can actualize principles. Sit-stand solutions promote good ergonomics. Hotdesking solutions promote lively teamwork. Private call booths like hushPhone promote confidentiality.

Your office’s look, feel, and function says more than a thousand words about you.

Verbal pledges to inclusion, collaboration, and other ideals matter. But the office can fulfill these pledges in reality through well-designed spatial solutions. Pick the right pieces and overall arrangement per your ethos. You’ll tell the world who your team is without ever saying a word!

Want to see more installations of Hushoffice pods? Check out our Photobook.

Corporate branding through office design – summary

• The office’s design is the main physical outlet through which corporate branding can be physically realized.

• A thoughtful, branded office can attract talent, signal an innovative approach to business and technology, and build your reputation to thought-leading collaborators, journalists, investors, and the like by communicating a coherent, proficient approach.

• Color schemes, furniture and layout, signage, lighting, materials, decor, technology integration, and soundscapes are the main elements of office branding.

Corporate branding through office design – frequently asked questions

How do you brand an office?

Branding an office involves creating a cohesive and distinct identity for the office that aligns with your team’s values. It entails the incorporation of consistent visual elements, design choices, and experiences to evoke a desired perception among employees, clients, and visitors. To achieve this, a combination of interior design, color schemes, signage, furniture, and branded elements such as logos, typography, and imagery, is brought into play.

What are the main elements I need to consider when branding my office space?

Color scheme, furniture and layout, signage, lighting, materials and textures (including window treatments, flooring, and tabletops), decor and artwork, technology integration, and soundscapes are the main elements of office branding.

Why does office branding matter?

Office branding fosters a sense of pride and engagement among employees, reinforcing the company’s culture and shaping a positive work atmosphere. It can leave a lasting impression on clients and visitors, conveying professionalism and attention to detail. It can set a company apart from competitors by showcasing personality and commitment to excellence, helping to attract top talent and clients. Moreover, a well-branded office promotes consistency in the brand experience and can positively impact productivity and employee well-being.