Corporate branding with office design

Corporate branding – tl;dr

• The design of your office is the key physical aspect through which corporate branding may be tangibly achieved. 

• A well-thought branded office may attract top-notch professionals, demonstrate an innovative attitude to business and technology, and establish your reputation in the eyes of influential business partners, journalists or investors. It can be achieved by presenting a coherent, professional approach.

• Colour scheme, furniture and its arrangement, signage, lights, materials, interior design, implementation of technological elements, and acoustics are the key aspects of office branding.

You never get a second chance to make a first impression. The design of the office is no less significant than a logo.

The office visually manifests the core identity of an organisation. When a client or employee enters the office, the space they see speaks volumes. Their impression of the place is long-lasting. The atmosphere alone may be indicative of proficiency, and it may leave a lasting impression that will be much more powerful than any official statement.

The office is a manifestation of company values.

It is a physical representation of your company’s DNA, and employers use it as a means to tangibly manifest it. While hybrid working happens mostly online, the office is a place where co-workers can build their team spirit in real time. It is a place where a company culture is communicated and appreciated.

What does an inviting workplace say about the company? Commitment to inclusiveness.

An inviting workplace makes people feel accepted and appreciated. Well-being and space for personal development are treasured. Focus on employees is obvious. Inclusive places allow for a free flow of feedback, dialogue, and opinions. They inspire people, but also provide a safe space to communicate opinions.

In a nutshell, an inviting workplace creates the right ambience. It has a positive impact on employees’ state of mind each and every day. As for the new employees, it makes them feel comfortable, creating a sense of openness and safety, which helps them learn the ABCs of their new job. Pods, such as hushMeet, help those who are rather shy or quiet feel at ease when sharing. On the other hand, pods, such as hushMeet.open are perfect for extroverts – they provide refuge without making you feel disconnected from the workspace

– says Mateusz Barczyk, Senior Brand Manager, Hushoffice.

Have you heard that approximately 15-20% of people are highly-sensitive to sensory input, such as office noise? Learn more: How to support highly sensitive people (HSPs) in your office.

Excellent office design attracts the best professionals.

The majority of job seekers claim they would reject a job offer if they didn’t find the office attractive. Regardless of the layout type – open-plan, zoned, or a combination of both – your office can successfully cater for different working patterns and values, becoming highly attractive to applicants. It will help them get the hang of your brand, and decide if they are a good fit.

As a matter of fact, the office’s design may discourage professionals from joining the company. And, conversely, when well-thought-out and managed with precision, an attractive office set-up can draw talent. For example, our hushHybrid acoustic video call pod is a solution that always draws people’s attention. What does its presence in your office entail? First of all, it works as an escape from office noise. Premium pods are excellent places for uninterrupted focused work or relaxation. A pod, such as hushHybrid, represents the employer’s readiness to meet hybrid needs by, for instance, providing a perfect environment for effortless conference calls. With its state-of-the art form, it is ultra-modern in terms of both aesthetics and functionality. It shows future orientation and appeals to all those who would like to work for or with a visionary team

– says Mateusz Barczyk, Senior Brand Manager, Hushoffice.

Learn more about the topic: Making use of the office to draw (and keep) talent.

The office may be an indicator of the attitude towards business and technological innovation.

This indicator should be strong as nowadays job seekers are drawn to innovation. As a matter of fact, 69% of US workers claim they would change their job for a position in a more innovative workplace. What’s more, in a competitive world, your office layout and its atmosphere can distinguish you from competition, making you more appealing to clients.

By integrating cutting-edge technological solutions and providing collaborative spaces, you use your workspace to communicate flexibility and efficiency. Bearing in mind that 89% of employees expect relaxation areas in the office, you can invest in quiet work pods, such as hushWork or biophilic elements, such as our greenWall vertical garden to enhance employee wellness and show your commitment to it. These are just two examples. With such comprehensive and effective solutions, you may successfully bring your brand to life in the tangible world

– says Mateusz Barczyk, Senior Brand Manager, Hushoffice.

Your office may establish your reputation among influential business partners, journalists, and others.

A smart, well-designed office communicates thoughtfulness and attention to detail. It is a reflection of professionalism and it may boost confidence. Equipped with acoustic work pods ensuring speech privacy, such as hushMeet.L, it may additionally foster trust from the most discerning clients.

The point is to design great experiences for both workers and visitors.

Great experiences that begin at the front door. A welcoming reception area: warm lighting, effective wayfinding, and a locker unit, such as hushLock to store personal belongings safely. Nowadays, only 43% of workplaces are equipped with effective spaces and good workplace experiences. And a third has neither of them. That means, there’s a lot of room for improvement!

Office design is a means through which you can live up to your words.

Branding is your true identity. The office is a means of making it more physical. Through user-oriented Hushoffice pods, you show commitment to harmonious productivity; through natural materials – biophilia; through on-brand colours – a sense of belonging. All these elements communicate that you can back up your words about key values with actions.

The office may present what you have on offer.

A picture is worth a thousand words, as the saying goes. No matter if you manufacture lighting or cloud-based solutions, you can use creativity to incorporate your services or products into your workspace. Just place them on display for new hires, clients, and business partners to experience them directly.

Well-thought-out colours, fabrics, and finishes.

Colours and fibres speak their own language. Certain hues may diminish concentration by overstimulating the neurodivergent individuals, while others may improve focus by cocooning the sensory-sensitive people in a calming wavelength of light. In the same way, synthetic fibres tend to disconnect us from nature, whereas organic ones create a sense of natural harmony.

Furniture items: underestimated branding heroes.

Obviously, ergonomic desks, private office pods, or hotdesk benches can help put certain key principles into practice. Solutions for a sit-stand work arrangement encourage better ergonomics (check: the hushWork.sit&stand work pod). Hot-desking solutions promote dynamic collaborative work. Office phone booths, such as hushPhone, foster privacy.

The way your office looks, feels, and functions speaks volumes about your organisation.

Verbal commitments to collaboration, inclusion, and similar ideals are important. By incorporating well-designed office solutions, you can materialise your commitments in the real world. Considering your company values, choose the right pieces and layout to show the world who you really are without uttering a word! If you want to see more installations of Hushoffice products, go to our Photobook.

Corporate branding through office design – summary

• The design of your office is the key physical aspect through which corporate branding may be tangibly achieved. 

• A well-thought branded office may attract top-notch professionals, demonstrate an innovative attitude to business and technology, and establish your reputation in the eyes of influential business partners, journalists or investors. It can be achieved by presenting a coherent, professional approach.

• Colour scheme, furniture and its arrangement, signage, lights, materials, interior design, implementation of technological elements, and acoustics are the key aspects of office branding.

Office branding – frequently asked questions

What is office branding?

Branding an office means building a distinctive, coherent identity for your office that harmonises with your company values. It involves maintaining consistency of visual elements, arrangement choices, and experiences to convey a particular impression among workers, clients and visitors. The desired outcome is achieved through combining interior design, colour schemes, signage, furniture, and branding components including logos, typography, and imagery.

What elements should I take into account while branding the office?

The key elements of office branding are: colour scheme, furniture and its arrangement, lighting, signage, materials and textures (such as window furnishings, flooring, and tabletops), decoration and art, implementation of technological elements, and soundscapes.

How important is office branding?

Firstly, office branding makes employees proud and engaged, strengthening the company’s culture and contributing to a more harmonious working environment. What’s more, it makes a long-lasting impression on clients and visitors, highlighting competence and diligence. It has a potential to distinguish the company from its competitors, conveying key values and dedication to perfection, which helps attract top-notch experts and clients. Additionally, a well-branded office offers a consistent approach to brand experience and may have a beneficial influence on employee productivity and wellness.